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The Psychology of Persuasion

1. Reciprocation. (The key is to go first.)

2. Consistency. (Easier to get compliance if they see it as being consistent with what they've already said.)

3. Social Proof (The basis for laugh tracks.)

4. Liking. (You prefer to comply with requests from people that you like. DUH.)

5. Authority. (Beware those wearing uniforms or engineering rings.)

6. Scarcity (Only 2 left in stock!)

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