Don’t Count Them Out
Current technology trends seem to make direct customer acquisition more palatable than channel partner alternatives. With the movement of information from walled gardens to the cloud, it’s easier than ever to own and manage your relationship with your customer. Lower implementation costs, increased penetration of tools into small enterprises, and generally reduced adoption friction all... Read more » Related posts: Three customer acquisition levers Pricing your product from scratch Midfunnel metrics matter
Don’t Count Them Out
Current technology trends seem to make direct customer acquisition more palatable than channel partner alternatives. With the movement of information from walled gardens to the cloud, it’s easier than ever to own and manage your relationship with your customer. Lower implementation costs, increased penetration of tools into small enterprises, and generally reduced adoption friction all... Read more » Related posts: Three customer acquisition levers Pricing your product from scratch Midfunnel metrics matter
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